AIG

AIG Insurance wanted to make a bold corporate statement. So, we developed a provocative brand story by recognizing a simple human truth: Nothing great happens if you don’t take a risk. Based on this idea I created a TV and print campaign that won numerous awards and garnered AIG management many letters from individuals thanking them for their inspirational message. Juxtaposing images with opposing conceptual audio made for disruptive content. The award-winning work proved to be both emotional and memorable. After telling remarkable stories of monumental risk, we told ones of everyday risk, to extend the concept.
Vitality

The WCS

ING

Banter.it

Canon

American Express

Veria Living Tv Show

AIG

Abbott Labs

LPL Financial

Maxwell House

Vox Mobile

Nikon

Hugs and Pecks

110%

Smithsonian Channel

Chase

Bactolac

Axis Group

Brintellix

Max Brenner

Brother