Why doing good is good for business.
Gordon Gekko, take a hike. Blake Mycoskie is here. Blake Mycoskie, the creator of TOM’S, just won the LionsHeart Award at Cannes for his brand…but he’s done much more than that. As Terry Savage, chairman of Lions Festivals, offers: “Blake’s unstoppable passion and commitment has driven him to create a brand model that has made […]
Creating your own road to success. 3D thinking in action.
Kenneth Cole, the shoe company, created their own road to success by thinking 3-dimensionally. At the onset, Kenneth knew he was competing with hundreds of start-ups and many established and well-funded fashion brands. So, he needed to get a bang for his buck. He kicked around some ideas and decided he wanted to display his shoes […]
When Strategy and Execution Are Incompatible, Magic Happens
Magic? Isn’t it more like mayhem? Have no doubt about it; a clash between individuals responsible for creative ideation and those concerned with strategic development can be debilitating to the brand-building process. But must it? With a dollop of sarcasm, I suggest butting heads produces a greater result. And I’ll go further: It’s out […]
The Beauty of an Unpolished Brand
The inclination to disguise ourselves is more potent today than ever. Most of us build fake fortresses through social media by posting an unbelievably rosy picture of our daily life for the world to see, instead of revealing who we really are and the struggles we actually go through. We leave out the rough edges […]
Three ways to avoid suffering from Elephant Thinking
Let’s clarify some things here, before we expose another dirty little secret highlighting the shortcomings of the influence business. One thing to get straight is what Elephant Thinking is and what it is not. It is not a joke. It is not philosophical mumbo-jumbo highlighted by wind chimes and jasmine incense. Elephant Thinking is a […]
Looking for a solution? Look inside the problem. 3D thinking is here.
Sometimes, the best way to find a solution is simply to redefine the problem. Start by looking at it inside out. A Mississippi chapter of the Ku Klux Klan decided it wanted to raise awareness for their group. They decided to “Rent-a-Highway” and put up a sign with their name on it right in the […]
The Birth and Death of a lifestyle brand
When a lifestyle brand is born a core following finds an interesting point of difference that’s relevant to them and identify with the brand on a personal level. This core following is small, but extremely passionate. They become instant advocates for the brand and evangelize the brand with honesty and fervor, bringing profound credibility to […]
We see skeletons, but is Out Of Home really dead?
If you drive to the Hamptons this summer, you will notice the skeletons along the highway. They stand as stark reminders of a seemingly dead advertising medium – out-of-home. But, is it really dead? Or, has it merely turned? Yes, there’s a Walking Dead pun in there, we admit. But, listen up. Consumers today have an […]
Why Nothing Is Harder Than Simple
This world of ours spins faster every day. Relative time, “living time,” is now sliced up into little pieces, and fragmented into shorter and shorter moments, due to a faster pace of life and the mind-boggling rate of the exchange of information. Everything is immediate now; there is no time-lapse in communication. It’s an always-on, […]
