Nikon

Nikon is a brand choice for professionals and pro-sumers alike. To help find a relevant way to tell their brand story we tapped into the insight that each photo taken has an amazing story behind it. Long format copy led to provocative brand story-telling to help leave an indelible mark on the audience for this brand. By using text as art, we disrupted the category as helped set Nikon apart from its competitors.
print-detail-nikon3
print-detail-nikon2
print-detail-nikon1
 print-detail-nikon5
print-detail-nikon4