Nikon

Nikon is a brand choice for professionals and pro-sumers alike. To help find a relevant way to tell their brand story we tapped into the insight that each photo taken has an amazing story behind it. Long format copy led to provocative brand story-telling to help leave an indelible mark on the audience for this brand. By using text as art, we disrupted the category as helped set Nikon apart from its competitors.
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Vitality

The WCS

ING

Banter.it

Canon

American Express

Veria Living Tv Show

AIG

Abbott Labs

LPL Financial

Maxwell House

Vox Mobile

Nikon

Hugs and Pecks

110%

Smithsonian Channel

Chase

Bactolac

Axis Group

Brintellix

Max Brenner

Brother