WCS

The Wildlife Conservation Society owns and operates The Bronx Zoo, NY Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo. To leverage their 120 year anniversary of saving wildlife I helped create content for an interactive campaign based on social interaction through twitter and instagram. We asked people to join a contest by taking selfies in 120 places around NYC,, locations mostly in the five parks or near NYC animal-themed icons. The campaign helped raise awareness, gain followers and drive ticket sales. To advertise the contest content ran on Subway Posters, in newspaper ads, though E-mail programs, partnerships with Wendy’s on tray liners and in-park collateral. The social media footprints gained more than 20k mentions in a short period of time.
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Vitality

The WCS

ING

Banter.it

Canon

American Express

Veria Living Tv Show

AIG

Abbott Labs

LPL Financial

Maxwell House

Vox Mobile

Nikon

Hugs and Pecks

110%

Smithsonian Channel

Chase

Bactolac

Axis Group

Brintellix

Max Brenner

Brother