There is Daniel Craig the actor and Daniel Craig the person. When at work, Daniel follows a script. When living his life, he is unrestrained, by screen direction and dialogue. He is able to be as he chooses. In this case, he prefers to include Belvedere in his life. Editor Stephane Pereira was masterful editing, and the spot landed beautifully for the brand. Elevating the product with a memorable piece of communication was the goal. Here it was served chilled with a flair for the dramatic.