Thought Doodles
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Why doing good is good for business.
Gordon Gekko, take a hike. Blake Mycoskie is here. Blake Mycoskie, the creator of TOM’S, just won the LionsHeart Award
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Creating your own road to success. 3D thinking in action.
Kenneth Cole, the shoe company, created their own road to success by thinking 3-dimensionally. At the onset, Kenneth knew he was
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When Strategy and Execution Are Incompatible, Magic Happens
Magic? Isn’t it more like mayhem? Have no doubt about it; a clash between individuals responsible for creative ideation
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The Beauty of an Unpolished Brand
The inclination to disguise ourselves is more potent today than ever. Most of us build fake fortresses through social media
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Three ways to avoid suffering from Elephant Thinking
Let’s clarify some things here, before we expose another dirty little secret highlighting the shortcomings of the influence business. One
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The 50-year anniversary of interactive advertising. Wait. What?
The digital-age did not give birth to interactive advertising. Just as selfies did not introduce the world to hand-held photography.
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Looking for a solution? Look inside the problem. 3D thinking is here.
Sometimes, the best way to find a solution is simply to redefine the problem. Start by looking at it inside
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The Birth and Death of a lifestyle brand
When a lifestyle brand is born a core following finds an interesting point of difference that’s relevant to them and
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We see skeletons, but is Out Of Home really dead?
If you drive to the Hamptons this summer, you will notice the skeletons along the highway. They stand as
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Why Nothing Is Harder Than Simple
This world of ours spins faster every day. Relative time, “living time,” is now sliced up into little pieces, and