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Canon - Steve Biegel

Steve Biegel


Canon wanted to communicate the power and style of their Powershot brand. I created TV commercials, print ads and digital content leveraging the star quality of tennis player Maria Sharapova with the pinpoint accuracy of a Canon Powershot camera. For Canon portable printers we created a campaign that dramatically communicated the notion of immediate prints, through TV and print executions reinforced with banner ads for a 360 degree approach.