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Chase - Steve Biegel

Steve Biegel


Chase Freedom was looking for a big digital idea to motivate consumers to utilize the rewards program. To spark usage, I tapped into a human truth; that all of us have fun sides that need to be nourished. So the idea for this campaign was a battle cry to feed your fun side with the cash back you get from the Freedom card, when you purchase everyday necessities.This digital platform houses social and digital programs reaching a targeted audience of millennials.