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Nikon - Steve Biegel

Steve Biegel


Nikon is a brand choice for professionals and pro-sumers alike. To help find a relevant way to tell their brand story we tapped into the insight that each photo taken has an amazing story behind it. Long format copy led to provocative brand story-telling to help leave an indelible mark on the audience for this brand. By using text as art, we disrupted the category as helped set Nikon apart from its competitors.