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WCS - Steve Biegel

Steve Biegel


The Wildlife Conservation Society owns and operates The Bronx Zoo, NY Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo. To leverage their 120 year anniversary of saving wildlife I helped create content for an interactive campaign based on social interaction through twitter and instagram. We asked people to join a contest by taking selfies in 120 places around NYC,, locations mostly in the five parks or near NYC animal-themed icons. The campaign helped raise awareness, gain followers and drive ticket sales. To advertise the contest content ran on Subway Posters, in newspaper ads, though E-mail programs, partnerships with Wendy’s on tray liners and in-park collateral. The social media footprints gained more than 20k mentions in a short period of time.